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Lead Ride Functional System

Develop an understanding of your enterprise from multiple perspectives, and envision potential target states of a transformation. What is the goal of the strategic design process, what is the intended change? Designing at the enterprise level requires working in a complex space of underdetermined problems. Finding a potential solution involves identifying the right questions, often against original assumptions and ideas. The four framing aspects suggest a set of fundamental perspectives to guide conceptual modeling and help deciding on a direction according to strategic choices.

Business - market offerings and profitability​

  • Lead Ride Cities: Organize Lead Ride in a city across multiple zones - connect ecosystem -
  • Lead Ride Brand Associations: Get Brand endorsements for the lead ride program
  • Lead Ride Campus: Signup companies and also educational institutions - they support the transformation to active mobility.
  • Lead Ride Tours: Organize Tours and Experiences.

People​

  • Lead Ride Sherpa: Lead Ride Sherpa is a guide who navigates the complex space of intersections and strategically positions active mobility ladders across every segment
  • Lead Ride Champion Network: Champions are appointed in each zone and they establish and get endorsements for the lead ride program
  • Lead Ride Buddy Network: Buddies are appointed in each of the companies and also educational institutions . they support the transformation to active mobility.
  • Campaign Director: Plans & Directs campaign in each of the locality.
  • Onsite Event Manager: Onsite event manager activates the event at various localities.
  • School Campaign Manager: Reaches out to schools and highlight active mobility mesage and ensure safety and wellbeing
  • Assistant Staff: Each campaign manager will have 2 assistant staff for supporting the activities.
  • University Campaign Manager: Reaches out to the Universities and activates the campaigns.
  • Assistant Staff: Assists all campaigns - ground zero force.
  • Corporate Campaign Manager: Reaches out to the Campaigns and activates the campaigns.
  • Assistant Staff: Assists all campaigns - ground zero force.
  • Tour Manager: Organizes Tours and activates the tours.
  • Assistant Staff: Assists all campaigns - ground zero force.

Function​

  • Lead Ride Events : World Cycle Day - June 3, World Heart Day - Sept 27, World Womens Day -
  • Lead Ride Campaigns: Campaigns run to promote active mobility - complete year
  • Lead Ride Round Table: Round Table & Stakeholder getting together.

Structure​